Best Black Friday toaster deals 2020: Smeg, Russell Hobbs, Sage, Kenwood

A massive 91 per cent of British homes have a toaster. If you’re looking to join the masses, or upgrade your tired appliance, buying one during Black Friday could save you money.

Modern toasters often offer pre-sets that take the guess work out of browning times. Our team tested a variety of models to bring you our picks of the best toasters available on the market. Speed of toasting, design, ease of use and size were among the criteria against which these models were tested.

Savings are available on everything from the best food processors to the best dishwashers on 27 November this year. Find all the latest news and kitchen appliance Black Friday deals on our favourite tried-and-tested models at BBC Good Food.

For more unbiased expert buyer’s guides, visit our reviews section to find 400+ round-ups on everything from the best dishwasher tablets to slow cookers and food processors.

Which retailers have Black Friday sales on?

We’re tracking prices to bring you the biggest deals on all the best toasters below, but for more Black Friday deals on products for your home and kitchen, check out these sales:

• Very – discounts available on home tech including KitchenAid
• Selfridges – up to 20% off home and tech including Le Creuset, Smeg and Magimix with code, SELFCC at checkout
• Appliances Direct – 50% off appliances including fridge freezers
• Nisbets – Star Buys with up to 50% off
• Argos – half price kitchen appliances including Nespresso. Up to half price on Morphy Richards, Breville and Russell Hobbs toasters
• John Lewis & Partners – offers on Dualit and Bosch toasters, plus 20% off Le Creuset.
• Wayfair – Christmas sale and daily deals
• House of Fraser – £20 voucher with every £100 spent (T&C apply)
• Lakeland – save on kitchenware and home appliances like KitchenAid
• Amazon – Black Friday deals on toaster and kettles sets
• AO.com – savings available on everything from the best dishwashers to microwaves. Discounts on kettle and toaster sets from Russell Hobbs, Tower and Swan.
• Currys – ‘Black Fri-Yay!’ deals are live

John Lewis & Partners launched its Black Friday sale on Friday 20 November – browse the John Lewis Black Friday offers section to find deals on home and electrical products.

If you’re after some Christmas gifts for foodies, Etsy, Not on the High Street, Amara and Trouva are great places to find exciting small businesses to support this winter.

For the eco-conscious, Ethical Superstore will be offering a 20% discount across its site on organic, Fairtrade, vegan, eco-friendly and sustainable gifts whilst also donating grocery items to a local foodbank with every order over £30. And don’t forget our reviews section.

Best Black Friday toaster deals 2020

SMEG TSF03 4-slot Steel Toaster, Black Friday deals

• Save 2% at Amazon on the grey model, was £179.95 now £176.40 (save £3.55)
• Save 5% at AO.com, was £189 now £179 (save £10)

Most attractive toaster

Smeg products are instantly recognisable for their retro 1950’s design and cheerful colour pallet. Rated 4/5 stars when tested by BBC Good Food, this four-slot toaster impressed with its extra-wide slots, 11 browning settings and additional options that include defrost and keep-warm. Eight colours are available whilst stocks last. Amazon is currently offering large savings on black and red models, now £174.95 down from £179.95. RRP £189.

Read our full Smeg TSF03 toaster review.

Russell Hobbs 24381 Inspire 4 Slice toaster, Black Friday Deals

• Save 30% at Amazon, was £49.99 now £35 (save £14.99)
• Save 30% at AO.com, was £49 now £35 (save £14)
• Save 30% at Currys, was £49.99 now £35 (save £14.99)
• Price matched by John Lewis at £35

Best value four-slot toaster 

This wallet-friendly Russell Hobbs produced some of the most evenly toasted bread out of all the models we tested. For reliability, and for a toaster that handles thickly sliced bread, this is a good choice. RRP £49.99.

Read our full review of the Russell Hobbs Inspire toaster.

DeLonghi Distinta Flair 4-slice toaster, Black Friday deals

• Save 11% at Amazon, was £88.89 now £79 (save £9.89)
• Price-matched at AO.com, was £125 now £79 (save £46)
• Save 4% at Delonghi, was £129.98 now £124.98 (save £5)

Best all-round toaster

BBC Good Food expert Rosie Mullender rated this DeLonghi 4.5/5 stars for its overall performance when tested against other top models. Notable was its speed and versatility for browning different types of bread. Dual dials with six browning settings gives you the flexibility to be toasting a frozen slice in one slot and half a bagel in the other. RRP £124.98.

Read our full DeLonghi Distinta Flair toaster review.

Sage the Smart Toaster BTA845UK, Black Friday deals

• Save 19% at Currys, was £169.95 now £137 (plus two-year guarantee included)
• Save 19% at Amazon, was £169.95 now £137 (save £32.95)
• Price matched by John Lewis at £137

Toaster with best overall functionality

You can now save over £32 on the Sage Smart Toaster at Currys and John Lewis & Partners thanks to the competition of a short but sweet price-drop by Amazon (now back to £169.95). This is a toaster of the future, impressing on its performance and variety of functions which include defrost, a specific crumpet and bagel setting, as well as its extra-wide slots. RRP £169.95.

Read our full Sage the Smart Toast review.

Kenwood Mesmerine TFM810 toaster, Black Friday deals

• Save 22% at Currys, was £129 now £99.99 (save £29.01)
• Save 13% at Brown Thomas, was £135 now £116.95 (save £18.05)

Four-slot toaster with best browning

A lightweight toaster with excellent results, this stylish model has plenty of toasting options. It handles chunkier slices of bread and had the most even browning of all models we tested. Not too large or heavy, the plastic outside stays cool enough to touch. It also looks good, with its 3D pearlised effect that’s available in four colours. RRP £129.98.

Read our full Kenwood Mesmerine toaster review.

When is Black Friday 2020?

Black Friday is an annual shopping event which originally started in America and takes place on the first Friday after Thanksgiving. Now a global event, this year’s will happen on 27 November and be followed by Cyber Monday on 30 November, offering another chance to get products on offer for less than the RRP price.

How to get a good deal on Black Friday

• Do your research in advance and have your toaster in mind. Our guide to the best toasters tried and tested is a good place to start your research.
• Visiting the brand’s product page is one way to get familiar with the RRP of your chosen toaster. Having this in mind means you’ll be more aware of how lucrative each deal is.
• Making a list of what you want to buy across the Black Friday sales is one way to stay focussed and can help you stick to your budget.
• Some large retailers including John Lewis and Partners, AO.com and Currys PC World offer a price match guarantee, so shop around.
• Buy your chosen toaster when you see it at a price you like. We’re expecting stock levels to fluctuate much quicker than in previous years because of more people buying online.

Should I wait for Cyber Monday?

We’re already seeing Black Friday and Cyber Monday deals going live, and with non-essential retail shops set to be closed until 2 December, brands will be bringing their biggest and best deals online. We’re confident there will be hefty offers available by both brands and retailers all the way up to Cyber Monday.

For help finding all the latest news and best Black Friday toaster deals, you’re in the right place.

The BBC Good Food reviews section features buyer’s guides from our Test Kitchen experts. For more help finding the best Black Friday kitchen appliance deals, visit our online hub.

This page was updated on 25 November 2020