On test: the best toasters

Those prone to rushed mornings will know the virtues of a convenient electric toaster all too well. We took to the Good Food Test Kitchen armed with loaves of bread to put popular models to the test.

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Best... innovation



Magimix vision toaster

Best bits: Innovative glass-sided design by a trusted electronics brand.
Bonus features: Removable crumb tray, defrost setting, lift lever.

When the now legendary Vision toaster popped (sorry) onto the gadget scene, breakfast time was never the same again. Novel idea aside, this is one impressive toaster and created an “amazingly” even piece of toast. The test team watched agog as it worked its magic (we need to get out more) and marvelled over the results for some time. It’s easy to use and comes with plenty of added functions. All in all, an absolute winner.


Best... for kitchen wizards

Sage toaster

Sage The Smart Toast™ by Heston Blumenthal

Best bits: ‘Quick Look’ technology that automatically raises your toast for checking.
Bonus features: An unrivalled number of control settings, plus a handy alarm.

At pushing £170, this toaster doesn’t come cheap, but it’s guaranteed to provide a talking point. The chunky appliance, designed with everybody’s favourite gastronaut Heston Blumenthal, has ‘Quick Look’ patented technology that allows your toast to glide upwards so you can check its progress (if you can’t imagine what we mean by this, we demonstrated it on our Instagram account). It has more controls than you’ll ever need, so this toaster-for-the-future is ideal for serious breakfasters.



Best… for small households

Kenwood kmix

Kenwood kMix

Best bits: Choice of colours and simple mechanism.
Bonus features: ‘Peek and View’ function, warming rack.

This two-slice toaster is ideal for those with small families and/or kitchens as it has a dinky kitchen footprint. We love the colourful kMix range as it is, but there’s something about the pleasing, simple shape of the toaster that we particularly like. Kenwood also do larger toasters, but as this is an efficient piece of kit, you’d whizz through several rounds of toast in no time anyway.


Best... mid-range



Hotpoint Ultimate Collection digital toaster

Best bits: Sandwich function, warming rack and countdown function.
Bonus functions: Great for sandwiches and warming pastries, crumb tray, easy-to-use timers and added bagel function.

For the number of functions you get, this toaster is actually pretty good value for money. It’s a hefty one, so this definitely falls into the ‘family toaster’ category. You’ll need to clear plenty of space on your surface, but it looks good (if modern/futuristic is your thing) so you could leave it out on display if you didn’t want to lug it in and out of the cupboard.


Best… for gifting

Russell Hobbs

Russell Hobbs glass line toaster

Best bits: Dynamic design and a nice long slot.
Bonus functions: Electronic browning control, removable crumb tray.

Where Magimix lead, others follow… Russell Hobbs’ clear-sided toaster is reasonably priced and looks great – it has an unusually long shape so it would fit neatly against a wall. Again, we loved the fact we could gawp at our toast while it cooked. The pricepoint is gifting-friendly, so if you know a couple of toast lovers about to tie the knot, you know where to go for a present.


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Buyer's advice

Why buy?

We like toast cooked on an open flame or under a grill, but toasters can’t be beaten on the convenience front.

What should I buy?

ToastOne of the biggest things to consider is the size of your kitchen. Toasters generally come in 2- and 4-slot versions, but look out for ones with excess shell, as slimline is key to preserving space. Our top five toasters are all £50 and over, but you can buy more basic toasters with one simple control function for a lot less. You can pick a toaster to match your kitchen, whether your style is modern, vintage or eclectic.

What we looked for:

Toast quality: We looked for an even brown hue to the finished toast. 
Toasting functions: More important than added functions was a decent timer that’s reliable and easy-to-navigate.
A checking function: A lift, preview or pause function that allows you to see the progress of your toast.
A sturdy feel: Lots of people keep toasters tidied away in cupboards. We looked for toasters that could withstand the odd bump.

More advice on buying electronic kit... 
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The best blenders
The best hand blenders
The best dehydrators
The best kettles

This review was last updated in October 2018. If you have any questions, suggestions for future reviews or spot anything that has changed in price or availability please get in touch at goodfoodwebsite@immediate.co.uk.

What toaster do you use? We'd love to hear your product suggestions... 

Comments, questions and tips

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9th Nov, 2017
I quite agree with Valantine. I have bought many toasters in my life, but still have not found one that will fit all sizes of bread. Anything else is a total waste of space.
17th Sep, 2016
You didn't answer the most important question of any toaster - will it fit Warburtons Bread without leaving a 1-2 centimetre of untoasted bread at the top? I mean if you're forking out £60-£180 for a toaster it need to be able to fully toast one of the most popular loaves in town...
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