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How to stop sugar cravings

Published: November 21, 2023 at 1:11 PM

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Craving sugar? It could be down to hormones, mood swings or heightened stress levels. Read on and find out how to banish them.

What are sugar cravings?

Wrapped up in emotion and that inimitable feel-good factor – cakes, biscuits and chocolate sometimes just seem to shout ‘eat me.’ If this sounds familiar then you’re not alone, food cravings and especially those for sugary carbs are common, especially among women. Fluctuations in hormones including oestrogen, progesterone and insulin can trigger a sugar urge. This is why many women experience cravings just before their period or during the shifting hormonal levels typical of perimenopause.

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For others, a low mood can make them feel like they are hard-wired to eat sugar and that’s no surprise when you realise that carb intake is closely associated with the release of the feel-good brain chemical, serotonin. Another reason for your sugar ‘need’ could be an imbalance in your blood sugar (glucose) levels. This may be caused by not eating enough or eating high-sugar foods that have set you on a roller coaster of blood sugar highs and lows. Other factors that may trigger sugar cravings include stress, certain medications and health conditions.

Read 10 things you should know before giving up sugar and why is sugar bad for me? Also find out how to spot hidden sugars and all you need to know about sugar substitutes, like aspartame.

Woman enjoying pieces of chocolate brownie

Why are sugar cravings hard to fix?

How you beat sugar cravings really depends on what causes them – perhaps your meals aren’t satisfying enough, you’ve established a daily ‘need’ for a sugary treat or you just want a little boost in the lead-up to your period.

Breaking habits that make you feel good is challenging. That’s because pleasurable activities trigger the release of the brain chemical dopamine which strengthens your sense of reward and enjoyment. So give yourself a break and don’t be disheartened if you come across one or two hiccups.

10 ways to beat sugar cravings

1. Make meals matter

Low levels of protein and fat combined with high levels of fast-releasing (white) carbs in meals and snacks may cause blood sugar levels to fluctuate. This means that not long after eating, your body will be craving more quick energy in the form of sugary, fast-releasing foods.

What to do:

2. Satisfy sweetness

A great way to satisfy your craving is to add sweeter-tasting whole foods to your diet.

What to do:

3. Know your nutritional needs

Certain vitamins and minerals are needed to help you balance your blood sugar levels, eating a varied, balanced diet is important to help meet these needs.

What to do:

4. Curfew your cravings

Keep your trigger foods, such as chocolate, biscuits, cakes and cookies, out of the house or at least out of sight.

What to do:

5. Stick to a schedule

It may sound boring, but keeping to regular meal and snack times can help to reduce times you’re left feeling hungry.

What to do:

Hand holding large chocolate cookie

6. Target triggers

Certain points in the day can be a trigger – your commute to the office, passing the coffee bar, the 3pm vending machine run.

What to do:

7. Sleep soundly

A UK study found that people who increased the length of their sleep each night reduced their sugar intake by as much as 10 grams the following day.

What to do:

8. Get support

It always helps to talk with someone who understands what you’re going through.

What to do:

Call a friend as a distraction strategy, as well as for valued words of encouragement. You could even take on the challenge of beating your cravings together.

9. Keep active

Going for a walk, run or other form of exercise helps stabilise blood sugar levels and makes the blood sugar hormone, insulin, more effective.

What to do:

10. Take a hot bath or shower

A small study in the UK reported that soaking in a hot bath for an hour lowered blood sugar levels in sedentary, overweight males who were unable to exercise.

What to do:

Want more help to cut down on sugar? Try these…

Davina McCall: How to be sugar-free
Our favourite lower sugar recipes
Our guide to sugar-free baking
Why is sugar bad for you?
10 things you should know before giving up sugar
All you need to know about sugar
More health & nutrition tips


This article was reviewed on 26th October 2023 by Kerry Torrens, Registered Nutritionist.

Kerry Torrens BSc. (Hons) PgCert MBANT is a registered nutritionist with a post graduate diploma in Personalised Nutrition & Nutritional Therapy. She is a member of the British Association for Nutrition and Lifestyle Medicine (BANT) and a member of the Guild of Food Writers. Over the last 15 years she has been a contributing author to a number of nutritional and cookery publications including BBC Good Food.

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All health content on bbcgoodfood.com is provided for general information only, and should not be treated as a substitute for the medical advice of your own doctor or any other health care professional. If you have any concerns about your general health, you should contact your local health care provider. See our website terms and conditions for more information.

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