We usually see offers on well-known alcohol brands in supermarkets around the countdown to Christmas. However, to help combat the lower numbers of shoppers treading the isles in December this year, high-street retailers will be bringing their biggest and best deals online, as they’ll be far less reliant on exclusive in-store offers.
Competition against the likes of retail giant Amazon will be lively, with Waitrose and Partners offering up to 25% off selected wines and spirits in November for example.
We will be updating this page regularly along with our main Black Friday kitchen appliance deals page (featuring our favourite tried and tested models), so be sure to check back here for all the latest offers.
For more unbiased expert advice and recommendations, you may find our expert buyer’s guides useful.
Which retailers currently have Black Friday sales?
Most major retailers have already launched Black Friday offers online, but some great deals are also available on the day. Offers can be found on everything from alcohol to homeware and kitchen appliances.
You will find all the latest discounts on our favorite boozy picks below, but for more Black Friday deals, explore these sales online now.
- 31Dover – Black Friday prices live including £51 off Moet
- Master of Malt – Black Friday offers and ‘Flash Sales’
- Laithwaite’s Wines – deals available on everything from champagne to whisky gifts
- Waitrose Cellar – up to 25% off wines and spirits
- Amazon – Black Friday deals now live
- Drink Supermarket – save on wines, beer and spirits
- The Whisky Exchange – seasonal offers now on across spirits
- BeerHawk – Offers dropping everyday this week
Best Black Friday alcohol deals 2020
Best gin Black Friday deals
Silent Pool gin, 70cl, Black Friday deals
- Save 17% at Master of Malt, was £39.95 now £32.94 (save £7.01)
- Available at Drink Supermarket for £33.89
This gin takes its name from the mystical pool that the Albury Estate in the Surrey Hills resides beside. Essex-grown kaffir lime leaves, rose petals and linden flowers are among the botanicals that give this gin its exciting flavour.
Warner Edwards rhubarb gin, Black Friday deals
This bottle has a royal stamp of approval and was dubbed ‘the flavoured gin to end all flavoured gins’ when tested against the best by gin expert, Leon Dalloway. Warner and Edwards’ have combined their classic Hallington Dry gin with pressed Queen Victoria rhubarb juice to create it.
Burleigh’s London Dry gin 70cl, Black Friday deals
- Save 17% at Master of Malt, was £32.50 now £26.94 (Save £5.56)
- Save 11% at Amazon, was £32.50 now £28.79 (save £3.71)
Created by Jamie Baxter near the Burleigh Wood in Leicestershire, this gin packs in elderberry, dandelion and burdock with silver birch to create a tipple that soars.
Elephant London Dry gin, 50cl, Black Friday deals
A combination of classic European botanicals like elderflower and apple have been blended with five others that are native to Africa (including baobab) to give Elephant gin its complex flavour.
Best rum Black Friday deals
Havana Club 3-year-old rum, Black Friday deals
Perfect for a classic or frozen daiquiri, this Cuban rum is lighter in style than Caribbean counterparts and is a favourite of Joel Harrison and Neil Ridley, aka World’s Best Spirits.
Ableforth’s Rumbullion! rum, 70cl, Black Friday deals
- Save 22% at Waitrose Cellar, was £35.95 now £28 (save £7.95)
This is a blend of rums from across the Caribbean and aged in oak to intensify the flavour – perfect for a dark and stormy cocktail with lots of lime.
One to watch: Penny Blue XO single estate batch, 70cl, Black Friday deals
- Was reduced to: Save 8% at OnBuy.com, was £38.49 now £35.41 (Save £3.08)
Named after the first-ever stamp issued outside of Great Britain, Penny Blue, produced in Mauritius, is matured in casks formerly used to make Scotch whisky and American bourbon. It’s made in conjunction with the oldest wine and spirits merchant in the world, Berry Brothers & Rudd which marks a bottle at £39.95.
Dead Man’s Fingers spiced rum 70cl, Black Friday Deals
Created in Cornwall by the owners of the Rum and Crab shack in St Ives, this blend of rums from Barbados and Trinidad is aged for three years before being spiced up. You’re struck by its notes of nutmeg, toffee, vanilla and orange.
Sadler’s Peaky Blinder black spiced rum, 70cl, Black Friday deals
A firm favourite of the BBC Good Food experts, Sadler’s Peaky Blinder is blended with spices and dark caramel to give it a distinct blackened look. The resulting flavours are of flamed orange peel, treacle, vanilla and cloves – perfect for a dark and stormy.
Bayou spiced rum, Black Friday deals
- Save 29% at Amazon, was £24 now £17 (save £7)
Bursting with sweet banana and cinnamon aromas, Bayou’s spiced is classic rum blended with Creole baking spices, resulting in a versatile and exceptionally drinkable tipple.
Best whisky, Irish whiskey and bourbon Black Friday deals
Powers John’s Lane release 12-year-old single pot still whiskey, 70cl, Black Friday deals
- Best price: £46.90 at Master of Malt
Named after the original Powers distillery on John’s Lane in Dublin, this 12-year aged whiskey is a homage to the brand’s early days. Honey and spice flavours marry with that of ex-bourbon and oloroso fortified wine casks.
Maker’s Mark Kentucky straight bourbon, Black Friday deals
- Save 33% at Amazon, was £30 now £20 (Save £10)
- Save 14% at the Whisky Exchange, was £27.95 now £23.95 (save £4)
The mellow character of Maker’s Mark has a hint of sweetness thanks in part to the high percentage of corn in its ‘mash bill’. The result is an easy drinking bourbon.
Evan Williams Single Barrel Vintage straight bourbon, Black Friday deals
- Save 17% at Simply Wines Direct, was £47.99 now £39.99 (Save £8)
- Save 4% at Amazon, was £46.99 now £44.99 (save £2)
The decision of which barrels will be used for Evan William’s Vintage each year falls to the master distiller and naturally, each is different. However, you can expect notes of roasted almonds, maple and vanilla.
Four Roses Kentucky Small Batch straight bourbon, Black Friday deals
This bourbon is buttery and richly layered with flavours of blackened fruitcake, vanilla, Christmas spice and popcorn. A real favourite of drinks writer, Simon Difford.
Best tequila Black Friday deals
Patrón Silver tequila 70cl, Black Friday deals
- Save 8 % at Amazon, was £43.39 now £39.90 (Save £3.49)
Patrón is a game-changing tequila brand that consistently develops delicious bottles. The Silver edition has an RRP of £43.39, so this is an opportunity to make a small saving on one of the brand’s iconic tequilas.
Herradura añejo tequila, Black Friday deals
- Save 16% at Amazon, was £48.63 now £41 (save £7.63)
This Herradura is a great example of añejo tequila, boasting notes of black pepper, toffee popcorn and sweet vanilla and aged for under three years in oak.
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When is Black Friday 2020?
A traditional pre-Christmas shopping event in the US, Black Friday falls on the first Friday after Thanksgiving, and has now been adopted in the UK as a monster annual shopping event ahead of Christmas.
Black Friday will take place on Friday, 27 November, and deals on everything from kitchen appliances to Christmas gifts for foodies are expected to run right through until Cyber Monday on 30 November.
With brands and retailers releasing deals sooner and sooner this year, we’re already seeing discounts on top alcohol brands, all tried and tested by Good Food experts.
Are the alcohol deals on Black Friday worth waiting for?
Well-made alcohol isn’t cheap. The UK’s largest retailers and supermarket brands will be competing against the likes of Amazon to entice buyers earlier and earlier, as people start to think about stocking up online for Christmas. Our selected favourites would also make excellent Christmas gifts for foodies, so if you’re looking for ideas, this is the right place.
How to get a good deal on Black Friday
- It will help to decide what you want before Black Friday. Deals will fluctuate, so knowing what to look out for helps you focus and stay within your budget.
- Be familiar with the RRP of each bottle in advance, so you’re aware of how much money you’ll save when each deal rolls along.
- Shop around. Some retailers such as Waitrose and John Lewis & Partners guarantee that they will match a price if you find a product being sold cheaper by another retailer, so we’ll likely see prices being driven down.
- Only buy bottles you can afford.
Should I wait for Cyber Monday?
We’re expecting Black Friday and Cyber Monday to be different this year,
Instead, we can expect greater offers on the best-loved brands you’ll recognise from behind the bar online. And, we’re already seeing these go live. Our advice is not to wait for Cyber Monday – if you have your favourites in mind, buy them at a price you’re comfortable with. We will continue to bring you all the latest news and best alcohol Black Friday 2020 deals right here.