Native advertising

    BBC Good Food is published by Immediate Media Company Limited under licence from BBC Studios Distribution. As a commercial service, carries advertising and sponsorship to help keep its core offering free for all users to enjoy. Here, you can read the full Advertising and Sponsorship Guidelines for BBC Commercial Services.

    Native advertising

    You may come across native advertising on This is content that is labelled 'Advertisement feature' or 'Partnered content'.

    This content may appear as a recipe, video, guide or article. It will be clearly labelled across the site on search and promotional pages as 'partnered' or 'advertiser' content, as well as on the native advertising page itself. It will meet the same exacting standards as all content on and will provide additional, freely accessible content that adds real value for the audience.

    You can read more about native advertising definitions in the Advertising Sponsorship Guidelines for BBC Commercial Services or get in touch with us at


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