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Multi-layered sandwich on a chopping board

Meet the Yorkshire bread brand that wants you to love every loaf

Jacksons of Yorkshire has been working tirelessly to bring better bread to the nation for more than 100 years

Whether you load it with smashed avocado at breakfast, use it to make your favourite sandwich for lunch or enjoy it in a bread and butter pudding after dinner, bread is a key part of many British meals. And, when you’re using an ingredient so often, Jacksons of Yorkshire believes you shouldn’t have to settle for anything less than the very best.

Ever since founder William Jackson started selling bread from his grocery stores in the 1880s, the brand has been on a mission to make better quality loaves accessible to as many people as possible. Six generations later, Jacksons is proud to be one of the UK's favourite bakers. But what makes its bread so special?

Jacksons of Yorkshire baker holding up two bloomers to a cheering crowd

Rising up for better bread

Jacksons has been baking its bread in the heart of East Yorkshire for generations. Driven by pride, honesty and a traditional Yorkshire spirit, it continually crafts and refines its recipes to create top-notch baked goods for you and your family.

From being the first UK bread brand to stop using palm oil, to shunning artificial preservatives and using only the highest quality flours and ingredients, Jacksons bakes every loaf with care for exceptional results at a price point that everyone can enjoy. Its bread is also soya-free and a source of protein that’s both vegetarian and vegan-friendly. Plus, you can recycle the packaging at large supermarkets.

Level up your lunch

If you want to try Jacksons for yourself, this chicken caesar sandwich is the perfect place to start. Made with toasted slices of Tiger Bloomer, it's loaded with crispy breaded chicken, shredded lettuce and a creamy, tangy caesar dressing.

What do you fancy?

Of course, Jacksons’ bread is just the starting point of a recipe, and where you take it from there is entirely up to you. The brand’s signature Bloomers can be used to make a range of different lunches, from speedy toast toppers to classic sandwiches. There are even Half Bloomers, which are just as versatile and ideal for smaller households.

Not sure which type of bread to choose? Here are some quick and easy ways you can enjoy each Bloomer, depending on whether you’re in the mood for…

Jacksons of Yorkshire Soft White Bloomer

Something textured

Baked with a traditional sourdough taste, Jacksons’ Soft White Bloomer is great for making a proper fish finger sandwich, as the fluffy white bread contrasts perfectly with the crunchy breadcrumbs. If you want to go all out, try loading yours with tartare sauce, gherkins, lettuce and ketchup.

Something hot

The Tiger Bloomer combines Jacksons’ Soft White Bloomer with a delicious tiger crust, making it perfect for dipping into a bowl of soup. Simply slather it with butter and enjoy it with any flavour you like, from classic tomato to lentil dhal.

Jacksons of Yorkshire Super Seeded Bloomer

Something simple

Bursting with seven seeds and grains, the Super Seeded Bloomer works well with simple fillings that bring out the flavour of the bread. Ham and tomato is always a popular pairing, and you can elevate it with anything from cheese and salad to mustard and mayonnaise.

Something filling

The Multiseed Bloomer is made with a tasty blend of linseed, poppy and pumpkin seeds, which are great for adding texture to a triple-layered club sandwich. Fill yours with chicken, bacon, lettuce, tomato and more for the ultimate flavour-packed lunch.

Jacksons of Yorkshire Multigrain Bloomer

Something light

Featuring a blend of wheat, barley and oats, the Multigrain Bloomer is a brown bread that works well with lighter fillings, such as soft cheese and cucumber. You could even cut off the crusts and serve them as finger sandwiches as part of an afternoon tea spread.

Something cheesy

Made with 50% white flour and 50% wholemeal flour, the Blend of Both Bloomer is ideal for bringing some extra fibre into your cheese toasties, whether you prefer yours with bacon, tomato or kimchi for a modern twist.