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Over two days, our expert judging panel taste-tasted more than 65 products from 10 national supermarkets to bring you our definitive list of top buys for Easter 2021. This year, testing took place remotely, with judges receiving coded packages, each filled with portioned out chocolate eggs, simnel cake slices and hot cross buns so that they could blind-test from home. Read on to find out which chocolate eggs, hot cross buns and simnel cake came out on top in this year’s Easter Taste Awards.
Please note that some of these products are only available to buy in-store and not online.
The best supermarket chocolate Easter eggs 2021
For the full list of winning eggs, including highly commended products, visit our best Easter eggs results page.
Best milk chocolate egg
Waitrose No.1 Hidden Truffles nutty milk chocolate Easter egg with salted caramel truffles
Our judges loved this rich and creamy milk chocolate egg studded with crunchy chopped almonds and a hint of fleur de sel, but it’s the accompanying salted caramel truffles that really stole the show – dark and decadent, they’re well-filled with silky, nicely-salted caramel.
Best dark chocolate egg
Waitrose No. 1 Hidden Truffles dark chocolate Easter egg with dark chocolate truffles
At 65%, this chocolate egg isn’t bitterly dark but rather pleasantly mellow and sweet, with fruity notes. The accompanying truffles are a nice addition, and taste sophisticated with their meltingly soft chocolate centre and cocoa powder dusting.
Best white chocolate egg
Specially Selected exquisite blonde beehive egg & hidden truffles
This really wowed our judges, not only with its show-stopping beehive design, but its many different flavours and textures. The egg itself is made from slightly salty caramelised white chocolate with crunchy honeycomb pieces inside, while the accompanying milk chocolates are filled with a silky-smooth salted caramel.
Buy in-store at Aldi (£14.99)
Best vegan egg
Morrisons The Best Free From salted caramel and honeycomb egg with salted caramel truffles
For those who love the combination of sweet and salty, this super-smooth, sweet chocolate egg is studded with little crunchy, salty honeycomb pieces.
Buy in-store at Morrisons (£5)
M&S EggPlant Kitchen
If you prefer a richer, more intense chocolate flavour, our judges also loved this fun, aubergine-shaped egg – the dark chocolate tastes high quality, smooth and creamy, with great snap.
Buy in-store at M&S (£6)
Best children’s egg
Dairyfine strawberries & cream milkshake egg
We think kids will go crazy for this loaded milkshake design egg. The white chocolate is sweet and creamy while the strawberry flavour is reminiscent of childhood fromage frais.
Best miniature eggs
Moser Roth luxury egg box
There’s something for everyone with these pretty decorated eggs, each filled with a smooth ganache centre in different flavours. We especially love the white chocolate egg with its crunchy praline filling.
The best supermarket hot cross buns and simnel cake 2021
For the full list of winning eggs, including highly commended products, visit our best hot cross buns and Simnel cake 2021.
Best traditional hot cross buns
Sainsbury’s Taste the Difference fruity hot cross buns
Best flavoured hot cross buns
M&S extremely chocolatey hot cross buns
Best gluten-free hot cross buns
Morrisons Free From fruit hot cross buns
Best simnel cake
Waitrose Easter simnel cake
This review was last updated in February 2021. If you have any questions, suggestions for future reviews or spot anything that has changed in price or availability, please get in touch at firstname.lastname@example.org.