We’ve picked products we think you’ll love and may earn commission from links on this page. Read about why you can trust BBC Good Food reviews.
Easter Taste Test

Easter Taste Awards 2021 results

Our expert panel of BBC Good Food judges blind-tested over 65 products to find the very best hot cross buns, Easter eggs and simnel cake available to buy in the supermarkets this year.

All products were chosen independently by our editorial team. This review contains affiliate links and we may receive a commission for purchases made. Please read our affiliates FAQ page to find out more and read about how we write BBC Good Food reviews.

Advertisement

Over two days, our expert judging panel taste-tasted more than 65 products from 10 national supermarkets to bring you our definitive list of top buys for Easter 2021. This year, testing took place remotely, with judges receiving coded packages, each filled with portioned out chocolate eggs, simnel cake slices and hot cross buns so that they could blind-test from home. Read on to find out which chocolate eggs, hot cross buns and simnel cake came out on top in this year’s Easter Taste Awards.

For the full list of winners, including highly commended products, visit our best Easter eggs and best hot cross buns results pages.

Please note that some of these products are only available to buy in-store and not online.

The best supermarket chocolate Easter eggs 2021

For the full list of winning eggs, including highly commended products, visit our best Easter eggs results page.

Best milk chocolate egg

Waitrose No.1 Hidden Truffles Nutty Milk Chocolate Easter Egg with salted caramel truffles

**Winner**

Waitrose No.1 Hidden Truffles nutty milk chocolate Easter egg with salted caramel truffles

Our judges loved this rich and creamy milk chocolate egg studded with crunchy chopped almonds and a hint of fleur de sel, but it’s the accompanying salted caramel truffles that really stole the show – dark and decadent, they’re well-filled with silky, nicely-salted caramel.

Buy online at Waitrose & Partners (£10)

Best dark chocolate egg

Best dark chocolate egg

**Winner**

Waitrose No. 1 Hidden Truffles dark chocolate Easter egg with dark chocolate truffles

At 65%, this chocolate egg isn’t bitterly dark but rather pleasantly mellow and sweet, with fruity notes. The accompanying truffles are a nice addition, and taste sophisticated with their meltingly soft chocolate centre and cocoa powder dusting.

Buy online at Waitrose & Partners (£10)

Best white chocolate egg

Best white chocolate egg

**Winner**

Specially Selected exquisite blonde beehive egg & hidden truffles

This really wowed our judges, not only with its show-stopping beehive design, but its many different flavours and textures. The egg itself is made from slightly salty caramelised white chocolate with crunchy honeycomb pieces inside, while the accompanying milk chocolates are filled with a silky-smooth salted caramel.

Buy in-store at Aldi (£14.99)

Best vegan egg

Best vegan egg

**Winner**

Morrisons The Best Free From salted caramel and honeycomb egg with salted caramel truffles

For those who love the combination of sweet and salty, this super-smooth, sweet chocolate egg is studded with little crunchy, salty honeycomb pieces.

Buy in-store at Morrisons (£5)

Best vegan egg

**Winner**

M&S EggPlant Kitchen

If you prefer a richer, more intense chocolate flavour, our judges also loved this fun, aubergine-shaped egg – the dark chocolate tastes high quality, smooth and creamy, with great snap.

Buy in-store at M&S (£6)

Best children’s egg

Best children's Easter egg

**Winner**

Dairyfine strawberries & cream milkshake egg

We think kids will go crazy for this loaded milkshake design egg. The white chocolate is sweet and creamy while the strawberry flavour is reminiscent of childhood fromage frais.

Buy online at Aldi (£6.99)

Best miniature eggs

Best miniature eggs

**Winner*

Moser Roth luxury egg box

There’s something for everyone with these pretty decorated eggs, each filled with a smooth ganache centre in different flavours. We especially love the white chocolate egg with its crunchy praline filling.

Buy online at Aldi (4.99)

The best supermarket hot cross buns and simnel cake 2021

For the full list of winning eggs, including highly commended products, visit our best hot cross buns and Simnel cake 2021.

Best traditional hot cross buns

Best hot cross buns 202

**Winner**

Sainsbury’s Taste the Difference fruity hot cross buns

These buttery-tasting buns are super-soft, moist and squidgy. They’re nicely packed full of plump, juicy fruit, and subtly spiced without being overpowering.

Best flavoured hot cross buns

Best flavoured hot cross buns

**Winner**

M&S extremely chocolatey hot cross buns

These light and fluffy yet rich and decadent chocolate flavoured buns studded with chunks of dark chocolate really live up to their name. Our judges loved their dramatic look and indulgent, brownie-like flavour.
Buy in-store at M&S (£1.65)

Best gluten-free hot cross buns

Best gluten-free hot cross buns

**Winner**

Morrisons Free From fruit hot cross buns

These gluten-free buns are a nice size, with pleasant spicing and a good amount of fruit. Although slightly drier in texture than the classic hot cross buns, they’re great toasted.
Buy in-store at Morrisons (£2, pack of four)

Best simnel cake

Best Simnel cake

**Winner**

Waitrose Easter simnel cake

Although not the most traditional of the simnel cakes tried, our judges praised this for its soft texture, generous fruit filling and sweet, cinnamon and nutmeg-heavy flavour.

For the full list of 2021 winners, including highly commended products, visit our best Easter eggs and best hot cross buns pages.

Advertisement

This review was last updated in February 2021. If you have any questions, suggestions for future reviews or spot anything that has changed in price or availability, please get in touch at goodfoodwebsite@immediate.co.uk.