The best supermarket Easter eggs 2023
We blind-tasted more than 30 supermarket Easter eggs to bring you the results of our 2023 Easter Taste Awards. Discover which dark, milk, white, vegan and miniature chocolate eggs we loved, plus our best picks for kids.
Over two days, our expert judging panel taste tasted more than 30 different chocolate Easter eggs from 10 national supermarkets to bring you our definitive list of top buys for Easter 2023.
We did a completely blind test by removing all packaging before presenting the eggs to the judges. Comments and a score out of 10 was then submitted for each product in the category via anonymous online judging forms. The entire judging process was overseen by an independent adjudicator.
Read on to find out which dark, milk, white, vegan and miniature chocolate eggs we loved, plus our top picks for kids and sweets if you're not a chocolate fan.
For the full list of winners, including the best hot cross buns, visit the Easter Taste Awards 2023. We've also rounded up the most unusual Easter eggs and chocolate we've tried this year, including a cheese Easter egg and giant 500g half-and-half egg...
Best milk chocolate egg
Winner: ASDA Extra Special Extra Thick honeycomb, pretzel & caramel milk chocolate egg
This generously sized egg was an all-round winner. Thick chocolate is studded with honeycomb, pretzel pieces and caramel giving plenty of interest, balanced sweet and salt levels for a very moreish egg. We kept going back for more.
Runner up: Waitrose Caramel Ribbon easter egg
A delicate, smaller Easter egg, this is a simple classic done well. The pretty ribbon design decorates milk chocolate with good snap that is definitely on the sweeter side.
Best dark chocolate egg
Winner: M&S Extremely Chocolatey dark chocolate peanut & pretzel egg
Glossy chocolate had very good thickness and snap, with pretzels and chunky peanut pieces offering welcome crunch.
M&S (£7, in store)
Runner up: Moser Roth Chocolate Lovers Duo egg
A distinctly grown-up egg, this had an elegant and unique design. The addition of coffee adds a level of bitterness that won’t be for everybody but is enjoyable if you don’t like overly sweet chocolate.
Best white chocolate egg
Winner: Waitrose Raspberry Ribbon Easter egg
This fun, colourful egg looks very impressive and tastes premium. It is packed with freeze-dried raspberries which had tang and a tiny bit of crunch without being overpowering, and cuts through the sweet white chocolate perfectly.
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Runner up: By Sainsbury’s rainbow speckled egg
This egg would be great for kids and adults alike with its colourful chocolate beans on the front. The white chocolate is creamy with a hint of vanilla.
Best vegan egg
Winner: Asda Extra Special Free From dark chocolate egg with vanilla truffles
The complex dark chocolate is smooth and silky with impressive creaminess for a vegan chocolate.
Runner up: Lidl Deluxe Single Origin Easter egg (Madagascan dark chocolate)
This has a quirky lizard design with pretty shimmer. The chocolate is thin and crisp with great snap and balanced level of bitterness.
Lidl (£6.99, in store)
Best children's egg
Winner: Waitrose Take it Slow Boe
The adorable tortoise design and intricate detail of this unusual ‘egg’ won over judges, but the chocolate was equally standout – smooth, creamy and a great thickness.
Runner up: M&S Curly the Cockapoo
This chocolate puppy is a work of art almost too pretty to eat, with incredible levels of detail giving very realistic results. The blend of milk and white chocolate is very sweet, but nice and creamy.
Best miniature eggs
Winner: Moser Roth Belgian chocolate mini eggs
This smart box of chocolates holds a variety of gourmet flavours inside each mini egg including salted caramel, speculoos and chocolate orange. The chocolate was good quality with generous levels of ganache and fillings hidden inside.
Aldi (£3.99, in store)
Runner up: Sainsbury’s Taste the Difference mixed Swiss mini eggs
Creamy Swiss chocolate made these grown-up mini eggs stand out, each with subtly different hazelnut fillings and different chocolates.
Best chocolate bunny
Joint winner: Moser Roth milk chocolate hazelnut bunny
Easter bunnies don’t just have to be for kids. This hazelnut bunny has a more grown-up flavour, with lots of crunchy nuts throughout and smooth chocolate on a simplistic design.
Joint winner: Waitrose Hip Hop Harri
The sweet design of this characterful bunny was impressive, but judges particularly loved the surprise of the chocolate carrot filled with caramel. The chocolate was smooth, creamy and melts easily.
Runner up: M&S Bunny Cool
This bunny stood out for a fun design that made judges smile as well as high-quality chocolate. It was one of the larger bunnies tried, so makes an impressive gift.
Best Easter sweets
Winner: M&S Percy Pig Easter party time
Percy Pig is instantly recognisable and here he’s been given a colourful neon makeover (along with some friends) – juicy, sweet and sure to please a crowd once a bag is opened.
Runner up: Lidl Deluxe Easter fudge (Belgian chocolate orange)
The smooth, creamy texture of this soft fudge is almost like ganache. Clear orange sweetness is balanced by welcome chunks of dark chocolate.
Lidl (£1.79/150g, in store)
Runner up: Waitrose carrot cake fudge
This has a more traditional fudge texture: dry and crumbly, in a satisfying way. The judges could not make out the ‘carrot cake’ flavour but still enjoyed the taste.
For more 2023 winners, including the best hot cross buns, visit our Easter Taste Awards hub page.
This review was last updated in March 2023. If you have any questions, suggestions for future reviews or spot anything that has changed in price or availability, please get in touch at firstname.lastname@example.org.
Which Easter egg will you be going for this year? Let us know below.
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