What is an advertisement feature?

When is a feature an advertisement feature and what does the term actually mean?

The facts…

Advertisement features are articles, featuring words, pictures, videos and graphics created by external brands who have paid to publish them on our website. The advertisement features on BBC Good Food should cover topics that interest our audience and be written by companies our users would like to hear from. We therefore publish them where they’re of most relevance and use.


Advertisement features will always be clearly labelled so it is obvious when you are reading an article written by anyone other than us or our freelance contributors.

Your questions…

If you have any questions about advertisement features and how they work feel free to drop us a line at goodfoodwebsite@immediate.co.uk.



Or if you’re looking for opportunities to advertise with BBC Good Food you can find more details here or contact our advertising team direct.