What is Squirrel?

Squirrel is a platform that provides affiliate shopping solutions for premium publishers in the online sector. Good Food uses the Squirrel tool to give our users a way of quickly comparing and exploring multiple retailers who sell the products we have reviewed.

How does it work?

Good Food uses the Squirrel price comparison functionality to make our review content even more useful for our users, showing them some of the most affordable options for buying products reviewed by our editorial team. Squirrel partners with a wide range of retailers in the market to create their affiliate database. Although comprehensive, the database may not always be exhaustive of every single retailer that offers the reviewed product and so users are encouraged to explore other options online if they wish and Good Food does not recommend these retailers, solely. When Good Food reviews a product online, Squirrel will display both the best current deals and which of their retail partners are offering them. This is all done in real time to include short term sale offers and prices will update automatically.

How do I buy the products online?

Simply scroll down to the ‘available from’ widget displayed underneath the product review and you will be shown current retailers and live prices. If you decide to purchase the product online, you are able to do so by clicking through to your desired retailer to make a purchase on their website. When you do this, a new window will open and you will be taken to a third party site completely separate to Good Food. No purchase will be made directly on the Good Food website.

My preferred retailer isn’t there?

The links provided by Squirrel are based on the best three deals for the product. This means it will still be available with other retailers and we encourage you to shop around online if you wish. Our reviews give information on the product and its features and in no way do we favour one retailer over another.

Why do some products not have the shopping box?

If Squirrel doesn’t have a particular stockist registered on its database, we still include that product in our review as it has been editorially selected. We would never choose to leave out a product from our reviews if it was not available via one of Squirrel’s retailers. In the instance where you don’t see a shopping box below a product, we will simply suggest one stockist which we know currently provides the product online.

Can I save my shopping basket?

The purchase journey on Squirrel takes you to the retailer’s direct website so if you create a shopping basket with a third party it will not be shown on goodfood.com. Whether or not it can be saved will be dependent on each individual vendor.

Is Good Food writing reviews based on Squirrel products?

Absolutely not. Squirrel is an affiliate partnership with Immediate Media and in no way influences Good Food editorial content. Products reviewed are chosen first-hand and solely by the Good Food team, and will feature regardless of whether or not Squirrel has found deals for the product of choice. For more info on our editorial review policy, click here.

Squirrel is an affiliate partner of Immediate Media, meaning that any purchase made as a result of a user clicking through to a third-party retailer’s website via the Squirrel widget hosted on goodfood.com will result in Immediate Media receiving a percentage of the revenue.

For more information on how this affiliate partnership works please do e-mail us at goodfoodwebsite@immediate.co.uk.

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If you have a comment or suggestion about Squirrel, or a query that isn’t covered in the frequently asked questions above, please get in touch by sending an email to goodfoodwebsite@immediate.co.uk.