Moments Made to Share with Lee Kum Kee

This Chinese New Year, the much-loved brand is giving you a chance to make a wish come true for someone special in your life

If you celebrate Chinese New Year, you’ll know it’s an occasion rooted in connection, when food is far more than simply what you eat. Shared dishes become a language of love and togetherness, with recipes and traditions passed down for generations, all enjoyed around one table.

This year, Lee Kum Kee – known for its authentic Asian sauces and condiments – is bringing that spirit to life by helping you create meaningful moments with your nearest and dearest. Here’s how you can get involved by sharing a wish for someone you love.

Win a Wish

Want to make a loved one’s dream come true? Simply submit a wish to Lee Kum Kee online as a short written entry or video, including who it’s for and why it’s important. Then, once the competition closes, Lee Kum Kee will bring five lucky winners’ wishes to life in carefully considered ways, helping them to create new unforgettable memories.

Your entry could be something for you and your chosen person to share together or simply a way to show your gratitude to them. For instance, you might want to take your parents on holiday, book flights to visit a long-distance family member, or throw a surprise birthday dinner for a friend, complete with decorations and a full spread of food.

Meet KeeKee

Lee Kum Kee’s new mascot KeeKee is at the heart of all its Chinese New Year celebrations. She’s a tiny oyster with a big heart who represents the joy of bringing people together and the power of simple acts of kindness. Through KeeKee, Lee Kum Kee will be encouraging you to slow down and reconnect with your family, friends and neighbours this Chinese New Year.

Visit a Wishing Tree

Alternatively, if you’d like to share a wish in person, you can also visit one of Lee Kum Kee’s Wishing Trees, where you’ll be invited to write your wish down and hang it on the tree as a symbol of shared hope and gratitude. Plus, there’ll be QR codes for you to enter the ‘Win a Wish’ competition online.

Inspired by traditional Chinese New Year customs, the Wishing Trees are designed to bring a moment of calm and reflection to some of London’s busiest public spaces. By the end of each day, the trees will be bursting with wishes to represent the powerful collective optimism of the Chinese New Year.

Look out for Lee Kum Kee’s Wishing Trees at the Canary Wharf Waitrose, 15-21 February, and King’s Cross Station on 18 February