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egg group shot with gold chicken

The best supermarket Easter eggs 2020

We blind tasted over 60 products to bring you the results of our 2020 Easter Taste Awards. See which dark, milk, white, dairy-free and miniature chocolate eggs we loved, plus find our best picks for kids. 

Over four days, our expert judging panel blind tasted over 60 products from 10 national supermarkets to bring you our 2020 Easter Taste Awards. From chocolate eggs of all shapes and sizes to the all-important hot cross buns, we’ve rounded up the ultimate Easter shopping list. Read on to find out which chocolate eggs made the cut.


kids eggs lined up on plates

For the full list of winners, including the best hot cross buns, visit our Easter Taste Awards 2020

Please note that some of these products are only available to buy in-store and not online.

Best milk chocolate Easter egg

milk chocolate egg with pretzels on pink and yellow background


M&S fudgy Easter sundae

This milk chocolate egg tastes high-quality and creamy but it’s the fun, splat-design topping that really makes it a winner – made from caramelised white chocolate, dark chocolate, plus biscuit balls, pretzels and mini fudge pieces, it’s the perfect balance of sweet, salty, crunchy and soft.

Buy in-store from M&S (£10).

*Highly commended*

Co-op Irresistible silver cocoa pod egg

This sophisticated, cocoa-pod-shaped egg would make a lovely gift, especially for adults. This year, Co-op’s signature cocoa pod egg is silver-dusted, in celebration of Fairtrade’s 25th anniversary. The chocolate is high-quality and incredibly moreish, and the accompanying truffles are filled with a thick caramel.

Buy in-store from Co-op (£10).

*Highly commended*

Sainsbury’s Cocoa et Co Belgian milk chocolate beehive egg

Our panel loved the simple but premium-looking design of this golden, beehive-effect egg (although some were confused by the lack of ‘honey’ flavour to complement the theme). The chocolate itself is smooth and has a good flavour, although some found it slightly sickly.

Buy online from Sainsbury’s (£10).

Best dark chocolate Easter egg

Sainsbury’s Cocoa et Co Single Origin dark chocolate tear drop

For anyone who loves dark chocolate, this luxe-looking tear drop-shaped egg ticks all the boxes. The chocolate tastes high quality, with a rich, intense and slightly bitter flavour and smooth, creamy texture.

Buy online from Sainsbury’s (£10).

Best white chocolate Easter egg


Moser Roth hand decorated white chocolate ripple egg with truffles

Our judges liked this creamy white chocolate egg for its stand-out design, sweet flavour and the thinness of the chocolate (very smashable!), but were let down by the accompanying truffles which tasted sickly-sweet.

Buy in-store from Aldi (£4.99)

Best dairy-free chocolate Easter egg

Asda Extra Special Free From Belgian dark chocolate egg with vanilla flavoured truffles

This was the best egg in an overall fairly disappointing category. Free from gluten, eggs and milk, this had the best chocolate of those we tried, with good mouth-feel. The judges liked the additional of cocoa nibs in the egg itself, which give both a richer flavour a nice extra texture, however most found the accompanying truffles to be too sweet.

Buy online from Asda (£5)

Best kids’ chocolate Easter egg


Tesco Doug The Dinosaur milk chocolate figure

A resounding winner, our judges couldn’t get enough of this cute, dinosaur-shaped chocolate figure that would have universal appeal. The quality of the milk chocolate is great – silky smooth, sweet but not sickly and with just the right thickness.

Buy online from Tesco (£3.50)

golden honeycomb crunch egg-splosion in box

*Highly commended*

Co-op chocolate honeycomb crunch Egg-splosion loaded egg

The simple design of this classic egg may not be quite as fun as our winner, but the panel loved this for its mix of creamy white and milk chocolate and satisfying nuggets of golden honeycomb and crunchy biscuit pieces.

Buy in-store at Co-op (£5).

Best miniature eggs

mini eggs in foil with gold chick on pink background


Sainsbury’s Taste the Difference swiss milk chocolate eggs

Our panel loved the satisfying, melt-in-mouth texture of these moreish mini eggs. The creamy, milk chocolate tastes high quality, with a good mouthfeel and slightly nutty flavour.  

Buy online from Sainsbury’s (£2)

For more 2020 winners, including the best hot cross buns visit our Easter Taste Awards hub page

This review was last updated in February 2020. If you have any questions, suggestions for future reviews or spot anything that has changed in price or availability, please get in touch at goodfoodwebsite@immediate.co.uk. 


Which Easter egg will you be going for this year? Let us know below.