The best supermarket Easter eggs 2019

We blind tasted over 70 products to bring you the results of our 2019 Easter Taste Awards. See which dark, milk, white, premium and dairy-free chocolate eggs we loved, plus find our best picks for kids. 

Easter eggs on table to be tested

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Over three days, our expert judging panel blind tasted over 70 products from 11 national supermarkets to bring you our 2019 Easter Taste Awards. From chocolate eggs of all shapes and sizes to the all-important hot cross buns, we've rounded up the ultimate Easter shopping list. Read on to find out which chocolate eggs made the cut. 

For the full list of winners, including the best hot cross buns, visit our Easter Taste Awards 2019 hub page

Please note that some of these products are only available to buy in-store and not online.

Best dark chocolate Easter egg

Dark chocolate egg in cocoa pod shape

Waitrose Duchy Organic dark chocolate cocoa pod

The unique shape, glossy finish and moreish, silky and ever-so-slightly salty chocolate made this egg a big hit with us. The extra-glossy finish is impressive and the chocolate has a good snap, despite being moulded in an uneven shape. There's a slight smokiness to the flavour and it strikes the perfect balance between sweet and bitter. Buy from Waitrose (£10)

Dark chocolate Easter egg from Lidl in packaging

*Highly commended*
Lidl Deluxe Madagascan single origin dark chocolate egg 

We absolutely loved the distinct design on this elegant egg and think it would make a great Easter gift. The chocolate melted well in the mouth and had a good mouthfeel. It also had lots of fruit and spice notes, and there was a greenness to it – a little like avocado. Buy from Lidl (£4.99)

Best milk chocolate Easter egg

M&S milk chocolate lattice eg on white background

M&S handmade fruit and nut milk chocolate lattice egg

This elegant egg has an intricate chocolate design and classic flavours – it looks like a product you'd buy from a traditional chocolatier. The nuts give the chocolate a welcome savoury hit and we loved the dried fruit – although as some people aren't a fan of raisins and their ilk, we wouldn't claim this as a total crowd-pleaser. Buy from M&S (£12)

Waitrose marbled chocolate egg with pink pattern

*Highly commended*
Waitrose milk chocolate marble Easter egg 

This hefty egg is impressive in size and design – our judging panel described it as a work of art. The chocolate is very milky, more like white chocolate in some ways. The flavour is nutty, with hints of evaporated milk; all told, it's a very moreish piece of confectionery. Buy from Waitrose (£15)

Sainsbury's geometric egg in packaging

*Highly commended*
Sainsbury’s Cocoa et Co. Belgian milk chocolate geometric egg 

We loved the distinct geometric design of this copper-coloured egg. The chocolate is smooth and sweet and tastes more expensive than its price tag suggests. The hint of saltiness ensures things don't get too saccharine. Buy from Sainsbury's (£10)

Best white chocolate Easter egg 

M&S white chocolate easter egg in packaging

M&S hand decorated The Bee’s Knees white chocolate egg with caramelised sugar

The trusty Caramac bar goes luxe. This fresh spin on notoriously sweet white chocolate features toasty toffee undertones and is a world away from one-dimensional, sickly white chocolate. We couldn't get enough of it and thought it showed real innovation. Buy from M&S (£8)

White chocolate rabbit in packaging

*Highly commended*
Sainsbury's Taste The Difference Swiss white chocolate bunny

This statuesque rabbit is made from velvety smooth, perfectly balanced white chocolate that has a vanilla sweetness without veering too far into over-sweetened territory. This would be a great choice for kids, too. Buy from Sainsbury's (£6)

Best dairy-free chocolate Easter egg 

Asda egg in packaging

Asda Extra Special Free From Belgian dark chocolate egg with vanilla flavoured truffles

We’ve been impressed by Asda’s free-from range recently, and this beautiful egg is no exception. Like lots of vegan chocolate, it's rich in flavour, which is perfectly balanced by the sweet truffles. The chocolate is well-tempered and has depth of flavour. 'Extra special' in name and nature. Buy from Asda (£5)

Dairy free chocolate egg in packaging

*Highly commended*
Tesco Finest Belgian dark chocolate dark egg 

We loved the premium look of this egg and thought it was the most visually interesting of all the dairy-free eggs we tested. If you like chocolate orange flavours, you'll love this product, especially the rich and smooth accompanying truffles. The chocolate has a nice glossiness to it and is thick with a good snap. Buy from Tesco (£6.50)

M&S Easter egg in blue cellophane

*Highly commended*
M&S Made Without Dairy dark chocolate egg with dark chocolate buttons

This chocolate is rich but has a great balance between bitter and sweet flavours. It's easy to crack open (always a bonus for us) and melts well on the tongue. Buy from M&S (£7)

Best luxury chocolate Easter egg

Easter egg with floral design

Waitrose hand-iced floral egg with fleur de sel truffles

This egg truly is luxury chocolatier standard, from the delicate, traditional piped decoration to the incredible salted truffles that were absolutely showstopping. A clear winner among our judges, this entry won over more novelty eggs as there's real elegance in its simplicity. The milk chocolate shell is crisp, smooth and glossy with a creamy flavour that's not too sweet. Buy from Waitrose (£15)

M&S geometric chocolate egg in packaging

*Highly commended*
M&S hand painted Belgian milk and dark chocolate egg with Halen Môn sea salted truffles 

This gilded chocolate creation is a true sight to behold. The real stars of the show are the salted truffles, which taste as though they were handcrafted in a luxury chocolate shop. Buy from M&S (£12)

Best kids' chocolate Easter egg 

M&S chicken shaped Easter egg

M&S chicky chicky bang bang

Ideal for an Easter egg hunt. This playful egg has universal appeal, thanks to the quality chocolate that adults will also love. We applaud the design that manages to be both child-friendly and elegant at the same time. Buy from M&S (£10)

Chocolate bunny with caramels
*Highly commended* 
Waitrose milk chocolate Easter bunny with caramel filled bunnies & chicks

Technically not an egg, but still a great pick. A fun but understated design, this cute bunny is made from special-tasting chocolate with a deep flavour. It has a good melt and the delicious caramel chocolates are the perfect Easter accompaniment. Buy from Ocado (£5.99)


Pick and mix egg in a box
*Highly commended*
Sainsbury’s pick 'n' mix Belgian milk chocolate egg

This cheap and cheerful egg gets top marks for packing as much confectionary per square centimetre as possible. The cutout section features marshmallows, dolly mixture and other colourful sweeties. Buy from Sainsbury's (£4)

For more 2019 winners, including the best hot cross buns visit our Easter Taste Awards hub page

This review was last updated in March 2019. If you have any questions, suggestions for future reviews or spot anything that has changed in price or availability, please get in touch at 

Which Easter egg will you be going for this year? Let us know below. 


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