How to travel sustainably

10 greener holiday planning tips

1. Off-algorithm places

Over-tourism and fighting through crowds doesn’t deliver a restful holiday, nor does queuing to see an Instagrammable view.

Travellers are opting to skip the obvious and find more real, sustainable experiences elsewhere. Travel company Intrepid publishes a ‘not hot’ list, which suggests places that are both less visited and tourism-ready. Popular destinations are leaning into off-season visits, such as Scandinavia in February (take thermals), promoting sustainable development and helping local communities gain a better quality of life. Sometimes all you need to do is move one or two roads away from the madness to a different neighbourhood, or opt to stay in a nearby town, area or city – for example, Le Marché instead of Tuscany.

The same goes for picking where to eat. Social media is full of must-visit lists, but give yourself time to explore, ask locals for advice, and follow your nose to cafes, street-food vendors and restaurants. If something smells good, it probably tastes even better.

2. Sustainability

No longer a niche interest, travel that has a positive impact – or at least minimises negative impact – is what travellers increasingly want, along with all the personal benefits that travel brings. According to Booking.com, 93% of travellers say they want to make more sustainable travel choices, and 53% are aware of the impact tourism has on the environment and local communities. Mintel reports that 71% of UK holidaymakers are interested in seeing information about the sustainability of a holiday before they make a booking.

In 2025, growing concerns around overtourism have made headlines, prompting more people to consider where and when they travel. Tourist taxes that support local infrastructure – many of which have existed for years – are now being joined by small environmental levies, such as Hawaii’s Green Fee.

Travellers increasingly recognise the importance of protecting the places they love. After all, if we plan to return to a place, we want it to be just as beautiful as on the first visit. When booking a holiday, knowing that a tourist fee contributes directly to environmental care and community wellbeing is becoming a meaningful advantage. UNESCO has a network of biosphere reserves across 136 countries that are worth looking up – Slovenia’s Julian Alps can be found in one of them and, closer to home, there are the Brighton and Lewes Downs and the Isle of Man.

3. Transparency

Hotels and venues no longer put their sustainability efforts in the small print. All businesses have impact targets and they should be shouting about them. Whether it’s an impressive local food initiative, an on-site farm, refillable water bottles and drinking water taps dotted around, or the simple reminder that you can use your towel more than once, businesses should be telling you what they offer.

4. Family adventures and group travel

Travelling with older children, multiple generations or groups of friends offers opportunities for one person to do less heavy lifting and spread the organisational (and financial) load. TV shows like Race Across the World have shown that this kind of travel experience can be rewarding in many ways, especially when the confines of the school holiday dates have been left behind. Whether it’s one last trip before college or a shared bucket-list dream, a holiday that will leave lasting memories is increasingly on the table. Travellers are finding inspiration through social media platforms like Reddit, and lived experience is more sought after and valued.

5. Low-carbon travel

Travel by battery-run trains, buses, cars and ferries – rather than planes – is an increasingly available option. Many travel booking sites allow you to check carbon scores, or you can use a carbon calculator like sustainabletravel.org.

6. Supermarket sweep

According to Skyscanner, almost three-quarters of travellers always or often visit local supermarkets abroad. We at Good Food always try to – it’s where you find a window into the modern food culture of where you are. Exploring everything from snacks, drinks and confectionery to sandwich fillings and ready-to-cook food is always a voyage of discovery. Packaging aficionados may get lost among the aisles for hours. You only have to cross the channel to find a whole new world of crisp flavours, from bolognese to jamon and kebab. Mexico offers the wonders of salchichoneria (if you see a City Market or La Comer, then pop in) and as many different tostadas and salsas as you can imagine. In Japan, your nearest konbini may well be your breakfast, lunch or dinner venue. This doesn’t mean that markets are out. They’re just as worth visiting alongside the museums to catch a glimpse of local food, and depending on where you are, the butcher, baker and corner shop may be equally exciting.

7. Positive impacts

Look for local initiatives around keeping the environment as you found it. Volunteer litter picking – whether that’s for free food and activities in Copenhagen, or the chance to enjoy a spotless beach in Ostend – or joining a Waves of Waste initiative in Yorkshire, are popular ways to meet both locals and other travellers.

8. Impactful experiences

Experience holidays often include activities like safaris, food festivals and sporting events (the World Cup takes place in the US, Canada and Mexico in 2026), building a holiday around a few hours, a day or a week. In 2026 and 2027, this could include something that simply isn’t available in most other years – a holiday centred around the solar eclipses that will be experienced by Iceland, Spain and North Africa.

9. Mountains in summer

If busy beaches no longer offer the serenity some travellers want, then the mountains often can. Whether that’s ski areas off-season, hiking trails or places with accessibility afforded by warm weather, the need to holiday out of the range of sweltering heat in summer is pushing the popularity of higher-altitude holidays. The views are also epic, and the communities and cultures often tightly knit. The Jura Mountains are a hiker’s paradise, only half an hour’s drive from Geneva. Plus, it’s Comté cheese country, which is an excellent reason to go in itself.

10. On your bike

Think slower, more leisurely pedalling, with frequent stops, plenty of good food along the way, and usually, someone else moving your luggage for you. This isn’t about whizzing past scenery and through towns and villages, it’s about experiencing the places you are travelling through. Electric bikes have been a game-changer, allowing for hills without pain and distances to be effectively shrunk. Companies like The Slow Cyclist offer trips all over the world, and can accommodate both solo cyclists and groups.

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