Pronounce it: go-gee ber-reze
Increasingly hailed as a superfood in the UK, goji berries have been eaten as a nutrionally rich food in China for around 2000 years. The bright red berries, sometimes called 'wolfberries', 'Duke of Argyll's Tea Tree' or 'Matrimony Vine", have a woody, slightly raisiny taste - a bit like cranberry. They are cultivated worldwide, with most imported from the Tibetan plateau and China.
The berries are packed with vitamin C and antioxidants, 18 amino acids and 21 trace minerals - it's no wonder that some marketing claims that these are the most nutritionally rich fruit available.
From health food shops on the high street and online.
Eat dried goji berries straight from the pack, or eat with some nuts if you find them too bitter. You can also bake them into breafast bars, or throw a handful into your muesli mix.
As with other dried fruits, store the berries in a cool, dry place, in an airtight tin.
Can't find it
Try cranberries or raisins