The Good Food SME Awards

Deadline for early bird offer:

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*Early bird pricing of £149 + VAT is applicable until 23:59 on 27 February 2026. The entry fee after this date will be £249 + VAT. Closing date of the awards is 23:59 15 March 2026.

About us

Where recognition meets opportunity, helping brands grow.

For years, Good Food has been dedicated to finding the best brands for our passionate, food-loving audience. To help brands succeed in the fast-moving world of food, drink and health, we’ve launched the Good Food SME Awards to celebrate small and medium-sized businesses, recognising their innovation, creativity and commitment in a competitive marketplace.

With nine categories to enter, plus two judge’s choice awards, The Good Food SME Awards go beyond recognition by giving winners the opportunity to showcase their brands across our print, digital, podcast and event platforms, reaching our food-loving 16m audience.

For more information, please contact goodfoodSMEawards@immediate.co.uk.

Disruptor award

For SMEs that have disrupted the food, drink or health sectors

Inspiring founder

For visionary leaders who’ve shown entrepreneurship and resilience

Best innovation

For truly unique business innovations that challenge the norm

Family-run business award

For family-run organisations with a strong business performance

Best Storytelling of a brand

For organisations delivering compelling cross-platform narratives

Good Health by Good Food award

For businesses making innovations within the health sector

Best social voice

For brands with an authentic voice across social platforms

Best creative/branding

For SMEs that are pushing boundaries with original, innovative designs

Sustainability & CSR award

For businesses committed to supporting people and the planet

Judge's Choice Special Recognition Awards

Nutracheck award

For SMEs whose product has made it into customers’ daily diaries the most

Overall Winner

For SMEs that demonstrate outstanding achievement and impact

See all awards criteria

Overall Winner

£25k of media spend to promote your products and business across Good Food platforms, which may include print, podcasts and digital, reaching our highly engaged foodie audience

1 stand worth up to £15k at one of the UK's biggest Christmas events: the Good Food Show Winter

Good Food SME Shortlisted 2026 award badge

Category winner

Featured in a digital advertorial alongside other category winners published on the Good Food website

Featured in an advertorial alongside other category winners in the Good Food Magazine

10% off your next media campaign with Good Food

Highly commended

10% off your next media campaign with Good Food

Shortlist

5% off your next media campaign with Good Food

Head of Food – Good Food

Cassie trained as a chef at Leiths School of Food and Wine, where she won a place on an internship scheme run with Good Food. In the 15 years she has been working at Good Food, she has created hundreds of recipes, including many of the ones you see on the cover of the magazine. She has a passion for creating easy family meals that everyone can cook and also loves to bake.

Co-Founder – Women in the Food Industry

Mex co-founded the non-profit Women in the Food Industry in 2019 to empower women across the sector. With expertise in sustainability and ethical eating, she’s a trustee of the charity School Food Matters, a member of The Guild of Food Writers, and serves on the advisory board of New Food Magazine. She also runs a successful digital strategy business and was named Diversity, Equity & Inclusion Champion at the Speciality & Fine Food Fair Awards 2025.

Chief Commercial Officer – Immediate

Christina is an experienced senior cross-functional strategic commercial leader, previously working across retail, e-commerce and consumer goods. Before joining Immediate, Christina was CCO of Ocado, with responsibility for buying, commercial strategy, monetisation and data.

Senior Food Editor – Good Food

As the longest serving member of Good Food, Barney has written and tested thousands of recipes, while also making countless videos, hosting live events and producing all the sourdough content for our masterclasses and webinars. After training as a chef alongside Jamie Oliver at Westminster Kingsway College, he went on to work at top restaurants in London, France and Australia, then worked behind-the-scenes on food shoots before being asked to join Good Food.

Director – Saskia Roberts Ltd

Saskia is a customer growth strategist, supporting brands to grow sustainably by delivering an exceptional customer experience. She supports across all touchpoints, from awareness-building marketing to customer service and building communities. She loves the consumer brand world and working with consumer growth businesses, whether from an operational, advisory or investing perspective, having been part of the value creation team at Piper Private Equity.

Head of Brand Trust – Good Food

Lulu is a prominent food editor and writer, known for her work across food content and recipe development. Lulu has extensive experience in food publishing, including her own cookbooks. She also teaches food writing, focusing on accessible, flavourful dishes like fish pie and curries, often shared via Good Food’s Substack newsletter and social channels.

Managing Director – Nutracheck

Nutracheck is the UK’s leading subscription-based weight management and dietary improvement platform. Acquired by Immediate in November 2022, it’s one of the biggest paid-for digital apps in the UK, with 575,000 premium subscribers. Under Dan’s leadership, Nutracheck has seen record subscriptions numbers and revenue growth.

Health Editor – Good Food & Olive

Emma has 24 years of experience writing for health and food magazines and newspapers, including previous roles as Health Editor for Boots and producing magazines and video for Co-op, Morrisons and Waitrose. She believes eating healthy food should be easy, tasty and enjoyable for the whole family.

The Good Food SME Awards

Recognising achievement, building credibility and helping businesses thrive in a competitive market

Deadline for early bird offer:

About us

Our award categories

Disruptor award

Inspiring founder

Best innovation

Family-run business award

Best Storytelling of a brand

Good Health by Good Food award

Best social voice

Best creative/branding

Sustainability & CSR award

Judge's Choice Special Recognition Awards

Nutracheck award

Overall Winner

Eyes on the prize

Overall Winner

Category winner

Highly commended

Shortlist

Our judging panel

Head of Food – Good Food

Co-Founder – Women in the Food Industry

Chief Commercial Officer – Immediate

Senior Food Editor – Good Food

Director – Saskia Roberts Ltd

Head of Brand Trust – Good Food

Managing Director – Nutracheck

Health Editor – Good Food & Olive

Contact

The Good Food SME Awards

Recognising achievement, building credibility and helping businesses thrive in a competitive market

Deadline for early bird offer:

Early bird offer

About us

Our award categories

Disruptor award

Inspiring founder

Best innovation

Family-run business award

Best Storytelling of a brand

Good Health by Good Food award

Best social voice

Best creative/branding

Sustainability & CSR award

Judge's Choice Special Recognition Awards

Nutracheck award

Overall Winner

Eyes on the prize

Overall Winner

Category winner

Highly commended

Shortlist

Our judging panel

Head of Food – Good Food

Co-Founder – Women in the Food Industry

Chief Commercial Officer – Immediate

Senior Food Editor – Good Food

Director – Saskia Roberts Ltd

Head of Brand Trust – Good Food

Managing Director – Nutracheck

Health Editor – Good Food & Olive

Contact