George Lamb on the future of food, regenerative farming and escaping to Ibiza

The Good Food Podcast

In this milestone 500th episode of the Good Food Podcast, host Samuel Goldsmith welcomes broadcaster, presenter and Wildfarmed co-founder George Lamb. Listen as they discuss George's journey from a primetime TV host to a passionate advocate for regenerative agriculture. George shares his favourite dishes, childhood food memories and the story behind Wildfarmed, including the importance of sustainable farming and food systems.

George Lamb is a broadcaster, entrepreneur and passionate advocate for sustainable change. Formerly known for his work in TV and radio, he’s now the co-founder of Wildfarmed – a regenerative food company reconnecting people to the land through better farming and honest food. Driven by a desire to tackle climate and ecological breakdown, George is focused on building solutions that heal soil, restore biodiversity and reshape the food system from the ground up.

Wildfarmed is a fully traceable supply chain connecting farmers and consumers through crops grown in regenerative systems that prioritise soil health. Working with growers committed to improving biodiversity and soil condition, we produce food without pesticides during the growing process. All farms are third-party audited to meet Wildfarmed Regenerative Standards. By supporting Wildfarmed, consumers play an active role in restoring soil and nature — creating a more sustainable, transparent, and resilient food system from field to plate.