We've got a new look logo! Find out the thinking behind our new design and let us know what you think...
BBC Good Food is a well-loved brand that's been helping the world cook for 25 years. With an audience from all generations and all walks of life, our brand means something different to everyone. To reflect this, we worked with Lambie-Nairn to give our new logo a chameleon personality. The new branding will run across the BBC Good Food magazine, website, social media, literature, consumer products and events - bringing us all together under one new look.
So, what was the thinking behind the design?
It took a long time to decide on the new logo and we considered a host of different possibilities before we arrived at the solution. We wanted a logo that united all our different formats and platforms, but we also wanted to keep the feeling of heritage that is integral to what we do. We’ve chosen fonts that reflect this.
The creative for the new logo has a fun, playful tone, with a sneaky hidden smile placed in the ‘g’. Can you see it?
We hope you like our new branding as much as we do. Here's what our Creative Director, Elizabeth Galbraith had to say:
“The simplicity of the logo design is both deceptive and part of its success. From a broad and demanding brief Lambie-Nairn has produced a versatile, recognisable and beautiful new identity for BBC Good Food. The new look brings a confident and contemporary visual purpose to our brand. The identity is fit for the multiple platform media demands in the development of the brand.”
Let us know what you think...