Behind the trends: Prosecco

This month, we chart the phenomenal rise of the nation’s new favourite fizz.

In the beginning... 

It’s believed that wine from the Prosecco-producing area of Italy was enjoyed in Roman times, but it wasn’t until the late 19th century that it underwent secondary fermentation to become sparkling wine.



Prosecco broke into the UK market around 2010 and became an instant hit thanks to its thrifty price tag, crisp and dry flavour, and similarity to champagne.


Sparkling wine sales have increased 80% in the past five years, according to tax office figures. Mainstream UK sales hit £338m this year, up 72% on the previous year, according to retail analyst IRI. And the bubble shows no sign of bursting – this Christmas it’s been used to flavour everything from cheese to panettone.

Prosecco being poured

Try it yourself... 

There are three types of Prosecco to try: spumante (sparkling), frizzante (semi-sparkling) and tranquillo (still). Find out our favourite ways to drink it visiting our how to serve Prosecco guide

Visit our Behind the Trends hub for month by month reports on the hottest food and drink

From December 2016

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