A childhood in chocolate

  • By
    Caroline Hire - Food editor - bbcgoodfood.com

Caroline would choose a chocolate button over a fancy 70% cocoa bar any day. Do you still crave any treats from your youth?

Ahh, the chocolate button. It first hit the shelves in 1960 when microwaves hadn't even reached our kitchens and Tupperware was considered the height of sophistication. To this day, the humble little round of creamy indulgence remains a beacon of chocolatey perfection, so simple yet oh-so good. Give me a chocolate button any day over an exotic 70% cocoa bar laced with chilli, ginger or Earl Grey tea.

This Friday The Chocolate Button Company is unleashing their Gigantic Chocolate Button on the British public. Four times larger than the Cadbury's Giant Buttons, this could mean chocolate heaven, magnified. But not having tried it, I can't say whether it'll measure up on taste. And let's face it, despite persecution from abroad, we Brits remain ever-loyal to our favourite bars. Some of our bestsellers have been with us since childhood, in fact some even from our parents' and grandparents' childhoods. The froggy-shaped Freddo launched back in 1973, just after selection-box staple Curly Wurly (1970). Crunchie has been with us since 1929; the Animal Bar, which always offered the added excitement of what animal you were going to get, started out in 1963 and Walnut Whip, well that's been around since 1910.

Coming close behind buttons as a favourite, the Creme Egg is a piece of chocolate paradise that brings back memories. At school, we thought it funny to stuff a whole one in our mouths, rendering us unable to speak for a good ten minutes before working our way through the chocolate and fondant and giggles sufficiently to swallow.

The accompanying adverts are still lodged indelibly in most of our minds too. Catchphrases like 'The Milky Bars are on me' and jingles such as 'A finger of Fudge is just enough to give your kids a treat' and 'Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before' are hard to shake.

Do you have a chocolate treat that you still love from childhood? Or any adverts that you still think of every time you tuck into a bar?

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