Good Food Blog
Regional tastes
Posted at 10:18AM, 21 September 2009 by Carol Wilson - Food writer
I'm intrigued by recent research by food psychologist Greg Tucker and Professor Andy Taylor (adviser to chef Heston Blumenthal) of the University of Nottingham's Flavour Research Group, which has revealed that tastes in food are as regional as dialect. Each region's 'taste dialect' was also found to have an effect on a different section of the tongue.
The research will benefit food manufacturers who will be able to develop products to suit the particular preferences of consumers in precise geographical areas.
The Scots opt for rich creamy flavours sensed on the back of the tongue
Apparently, how we taste food depends on where we were born. People in the Midlands, for instance, enjoy spicy flavours and soft textures, while in the South-west the preference is for smooth textures and sweet flavours, particularly apples; the Scots opt for rich creamy flavours sensed on the back of the tongue and also enjoy sweet foods. Tablet (a cross between fudge and toffee), a uniquely Scottish delicacy, incorporates all three of these qualities, being rich, creamy and very very sweet. Incidentally, the research revealed that the Scots are the slowest eaters too.
Not surprisingly, Londoners are the most adventurous eaters and enjoy a wide variety of foods from around the world. The Welsh love strongly flavoured foods such as leeks and onions which hit the middle of the tongue, while in the North-west the preference is for soothing, comforting foods - think Lancashire hotpot and Treacle tart. Hearty, strong-flavoured foods go down well in the North-east - salty York ham and rib-sticking Pease pudding for example, which hit the tip of the tongue.
I've done an unofficial (and very unscientific!) poll among friends and colleagues scattered throughout Britain and by and large the findings seem to be true to form. Although I do think that our tastes in food are established not only by our birthplace but must surely be influenced by our environment, childhood and hereditary traits? I was born in Yorkshire and love robust flavours and I think my sweet tooth must come from my being half Scottish! And of course people move around the country more these days and will naturally take their food preferences with them, so regional food habits will gradually change over time.
How does the research measure up to your experience?



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