Good Food Blog
Reach for the bucketPosted at 11:21AM, 17 February 2009 by Abbie Dobson - News journalist
So it's happened...The dreaded fear of a fast food nation has come to the fore again. We're feeling poor and now it's not just the sausage rolls that we're reaching for but breaded chicken.
KFC have decided that our current economic climate is hungry for cheap food and now they're set to create 9000 new jobs. A staggering 300 new outlets are set to open over the next few years. Now this might be good news for an ailing economy but is this good news for us as a nation?
Is all Jamie Oliver's hard work set to be undone by the mighty chicken wing? It won't be fish and chips being pushed through the gates of schools by fiery mums up and down the country but buckets of chicken and coleslaw (the closest KFC probably comes to offering us one of our five a day!). Apparently KFC are taking business from McDonalds but for many this is not comforting news. They're not the only multi-national set to expand. Only a couple of weeks ago sandwich giant Subway announced the opening of 700 new outlets in the UK and Irish Republic with a whopping 7000 potential new jobs.
Is all Jamie Oliver's hard work set to be undone by the mighty chicken wing?
The news comes hot off the heels of a huge Government campaign 'Change4Life'. The 'morph' like ads launched only last month aim to combat soaring national obesity levels. The costs of which to the taxpayer are significant. Forecasts suggest that the obese and overweight will cost the nation £50 billion by 2050. If the trend continues that's half the annual NHS budget.
For the Government the news must be of the double edged sword variety with unemployment levels set to hit a ten year high. The job creations may seem like a drop in a very welcome ocean; but at what cost to a society that has only recently started to wake up worrying fact we are experiencing growth trends of the wrong kind?