Good Food Blog

The battle of the senses

Posted at , 03 February 2009 by Adrian Bridgwater - Journalist

Do men and women taste foods differently? Alcohol-fuelled male bravado leading to requests for double-strength vindaloo curries aside, women arguably taste slightly differently from men and may therefore often prefer different foods.

Scientific evidence tells us that men are more prone to sweating in the face of chilli than women are; and women seemingly derive greater surges of serotonin-driven pleasure from eating chocolate - although this is somewhat apocryphal, as men generally adore it in equal measure.

According to the food scientists and research bodies who earn their crust from cooking up reports of this kind, it is argued that women have more taste buds than men and are therefore more sensitive to sweet, sour, salty and bitter flavours.

Open quotationThe general trend is that men will always score lower on the taste bud scale than women willClose quotation

Further 'facts' suggest that although men's testosterone helps them endure the pain of deadly chilli peppers, this may be simply down to a case of the male population having a less sophisticated mouth. White coated researchers have found anywhere from 11 to 1,100 taste buds per square inch of tongue across a variety of test subjects, but the general trend is that men will always score lower on the taste bud scale than women will.

If you think of a typical male or female meal as distinct plates of food, the more common generalisation is to focus on portion size over and above that of any other factor. Is there a typical female meal? Do men prefer different foods or derive more pleasure from different dishes to women? Do all-female or all-male groups order differently when out in restaurants in single sex parties? Are the marketing people missing a trick here by not developing sex-specific food products?

The answer, I would argue, probably lies in the undeniable fact that men and women have been eating from the same single pot for years. In many cases such as the tagine dishes of Morocco or the slow cooker or casserole meals still enjoyed today, the simple pleasures of communal eating surely transcend any scientist's opinion, however erudite.

I'd like to suggest that food trends and traditions probably have as much to do with what we serve and who we serve it to than any suggestions arising from scientific research. Ethnic influences must be hugely important too. Can you imagine cooking bouillabaisse, paella or cassoulet for one? Of course not! After all, what's salt and pepper for anyway?

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  • 3 February 2009, 2:49PM

    Aedara

    Open QuoteI think men and women possibly do eat differently (making a vast generalisation for the sake of founding some kind of theory) but I think it could well be more based on societies perceptions of gender rather than actual personal tastes which are after all just that, personal and therefore entirely subjective. I feel a man is much more likely to order the biggest steak in the house because it is a very 'manly' dish while a woman might feel more like a delicate fish dish because the steak would make her feel a little masculine and is probably far too big for the generally smaller female appetite. Of course I'm not suggesting it would be the case for every man or woman anywhere its just something that I've considered possible without implying that all men conciously care about being perceived as manly in their food choice.

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  • 3 February 2009, 8:45PM

    Roger Andre

    Open Quote Whilst my Australian wife can handle all manner of exotic food and strong spice, I tend to find eating a bit of a chore that gets in the way of me getting on with things. Having said all that; when I do eat I love it! I'm just wondering if culture has a say in this. Whilst my blood is very mixed, my wifes is very Anglo-Saxon and Irish. There are times when we'll sit down to different dinners. Becky (that's my wife) can handle all manner of sea food, Whilst I will tend to favour more vegetarian type food, although I do enjoy meat as well. My wife is more the social type of eater. I on the other hand find eating with crowds of people a little bizzare, although I do love the social occasion. So what does all this say about the differences between men and womens eating habits? To be honest I'm not so sure. I will say that I'm far more prone to snacking, more likley to reach for the bag of peanuts or buy chocolate, than wifey is.

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