Good Food Blog
Premiumise, premiumise, premiumise!Posted at 12:02PM, 28 October 2008 by Abbie Dobson - News journalist
They once said 'Grease' was the word, but now the word du jour is 'premiumising'. We might all be worried and sick in equal measure of the credit crunch (or as one member of my family has dubbed it, the 'credit crunchie'), but it's here to stay, at least for the foreseeable. So premiumising it is! Not my words, I hasten to add, but those of Ewan Venters, Food and Restaurant Director of Selfridges. To put it into context, he's talking about people making smarter food shopping choices, a subject I hit on in my last blog . With many of us going out for dinner less, we're buying better quality ingredients to cook restaurant-style food at home instead.
The so-called 'British Food Revolution' has meant that we are now more ambitious than ever when it comes to catering at home
Despite this reluctance to eat out as regularly and with many restaurants closing, restaurant critic AA Gill says, "none of us wants to encourage dinner parties". I for one relish the promise of a resurgence of 'home entertaining' and so, it seems, do many of you! The so-called 'British Food Revolution' has meant that we are now more ambitious than ever when it comes to catering at home. The dinner party resurgence is long overdue; we can gorge on the bargains that are out there, if we can find the time to seek them out.
So if we're eating out less, are we drinking out less? And by that I don't mean that quick pint or two... or three, after work. I mean the cheeky cappuccino, that lardy latte or the magnificent mochachocafrapalattacino! Apparently so, as Starbucks is testifying, with many of its stores shutting across the US. And the announcement of its first quarterly loss since becoming a public limited company 16 years ago, driven, they say, by sluggish UK sales.
But where is all this leading? Many food writers are worried that this recent crisis could spell the end of the 'British Food Revolution'. A slump for Starbucks, but a boost to Aldi and Lidl does not the end of a food revolution herald! Or at least I hope not. Now about that dinner party, anyone for Lidl's finest?