Good Food Blog
Shopping smartPosted at 11:08AM, 01 August 2008 by Graham Holliday - Blogger
Earlier this week, Carol talked about ways we can save a few crumbs by harnessing the power of leftovers. It appears she's not alone and increasing numbers of the British supermarket shoperati are mixing scraps with supermarket own brand 'value products'.
The latest GfK NOP poll reflects this move in a typically grim manner: 'The Gfk/NOP monthly barometer of consumer confidence is at it lowest ebb since it started in 1974, with plenty of belt-tightening in evidence. NOP say 42 per cent of shoppers have changed to supermarket own-brand goods, 28 per cent have moved to a discount supermarket chain, 41 per cent are going to pubs and restaurants less often and car journeys are down 50 per cent.'
The food crisis might be the initial driver for people to look at the ghastly prison-striped 'value' brands, but how do they taste?
The food crisis might be the initial driver for people to look at the ghastly prison-striped 'value' brands, but how do they taste? I'll be perfectly honest, I live in France and rarely get to a UK supermarket. However, I am partial to the French Casino supermarket chain's own rendition of Special K, and it's a good chunk tastier and fat percentage cheaper than the original. Until this week I was unaware of the full range of bargains stalking the shelves of Britain. And bargains there be.
I won't name the supermarket I stalked, but I will say this much; 10 'value' vegetable stock cubes are just 19p whereas the leading brand cost a full £1.05. 'Value' mixed herbs are 22p, but the same product from a brand will set you back £1.08. It's the same story across a whole range of goods; Digestives 22p/98p, Jaffa Cakes 52p/87p, Bran Flakes 71p/£2.10, Baked beans 20p/59p, Skimmed milk £1.69/£2.59 Special K £1.68/£2.39. There was even a 'Value' beer for 25p, cheaper than a can of soft drink... The list goes on.
Food crisis or no food crisis, it's bargain city out there in striped label land. While I doubt I'll ever relinquish the original Jaffa Cakes a> or Baked Beans for the prison jacket variety, I imagine I'd be more than willing to switch vegetable stock cube brands if I couldn't discern any marked difference in flavour. And that's my question, are 'Value' products any good? Do they taste any good? Indeed, are there any own brand products you rate above the branded original?
Share your bargain finds.
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