Good Food Blog
Supermarket switchPosted at 11:14AM, 09 July 2008 by Jenni Muir - Food writer
Would you switch supermarkets to try and cut rising food bills? The financial press is reporting that more and more people are visiting discount supermarkets. They have even declared that thereÃ¢ÂÂs no longer any social stigma attached to shopping at them.
I've always shopped at whichever supermarket was closest to home and sold things I wanted to buy, so I find the idea that there was any social stigma attached to certain chains pretty silly. (Well, most of them.) Besides, if the food press is anything to go by, shopping at the likes of Aldi, Lidl and cash and carries has been considered cool for a few years now.
But late last night, before getting a bus home from the West End, I happened to pop into a supermarket I don't normally use. I bought the usual midweek mix of things, got to the checkout and, yes, was surprised by how little it cost.
Perhaps I will use that place more often when I just want to grab a few things. But don't you have to be careful of these small, central branches of the big chains, because their products can be more expensive than the same items in the same company's larger stores? That's no good for the budget.
It's easy to get so bogged down in bargain-hunting
Still, it seems a day doesn't go by when I don't get an email from the chain I normally use telling me that they're matching their rivals on price, and providing a list of specific examples (usually of stuff I don't want to buy). I like a good deal as much as the next person, but don't you think it's easy to get so bogged down in bargain-hunting that you wind up wasting both money and time? And, as they say in business, time is money.