Asda sausages - a smart price? - Food Blog - BBC Good Food

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Asda sausages - a smart price?

Posted at , 11 June 2008 by Karyn Miller - Journalist

The shriek echoes around the house. A spatula clatters on the floor. My mother-in-law has just discovered that the sausages about to be dished up to the hungry guests at her breakfast table are not her preferred luxury brand, but Asda's 2p versions.

The offending sausages are mine; in the rush to prepare breakfast, she has grabbed the packet without thinking. The penny drops when she reaches for the ketchup and finds her own sausages still on the shelf.

'I can't feed people that...that slurry!' she hisses. 'What will they think?'

She isn't the only one with colourful views. The supermarket has attracted a string of headlines after reducing its economy range sausages to just 16p for a packet of eight. Asda has cited the credit crunch as the reason for its price cut, noting, 'We thought the idea of a 2p sausage would be welcome news in the aisles.'

Open quotation'Of course people want cheap food, just like they want gas-guzzling four-wheel drives, cheap flights, flat screen TV's in every room and the freedom to binge-drink.', says Bob FarrandClose quotation

Bob Farrand, the Guild of Fine Food's national director, is not happy. 'Hardly a thought either for British farming, or for the state of fatso Britain's diet', he has railed. 'Of course people want cheap food, just like they want gas-guzzling four-wheel drives, cheap flights, flat screen TV's in every room and the freedom to binge-drink.'

I went to my local Asda to see what all the fuss was about. At the checkout, the sales assistant gingerly plucked my 'Smartprice' sausages from the conveyor belt. Uncooked sausages are rarely attractive, but these specimens are particularly unappetising. Crumpled cellophane encases squidged, anaemic-looking meat.

When cooked, the sausages are surprisingly mouthwatering. They keep their shape and brown nicely. Even so, the breakfast guests gathered round for an impromptu taste test are unimpressed.

'The consistency of porridge', says one; 'like eating diluted sausage', says another. Many economy sausages contain around 50 per cent meat; the Asda version, just 34 per cent. Rusk and water provide bulk, but add nothing to the taste.

We conclude that one wouldn't buy these sausages 'out of choice'. And perhaps this is why Asda's argument has some merit. We all know that bottom-end bangers are filled with bottom-end ingredients - described in toe-curling detail in this Guardian report. We know that British pig farming has been crippled by the supermarkets' drive for bottom-end prices. We know that we can buy top-quality sausages for less than three pounds a packet.

Even so, the people buying 2p sausages are unlikely to begin contributing to the premium food economy anytime soon. These shoppers are after filler - not good food. Wandering around Asda, I noticed that a number of trolleys were stuffed with 'Smartprice' and reduced items; in the current climate, household budgets are under scrutiny. The people pushing the trolleys were not smiling.

Frankly, it's difficult to imagine anyone buying up 2p sausages if they could afford something - anything - a little better. If a shopper must resort to buying bottom-end products such as these, who are we to criticise?

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Comments

  • 11 June 2008, 8:36PM

    joe2091

    Open QuoteBritish pig farmers are in need of support at the moment and I believe that this is not the right forward for the farmers.2p for a sausage. Somebody help mankind these days.

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  • 12 June 2008, 2:05PM

    debbie

    Open QuoteI wouldnt feed those sausages to my dogs!!!. I make my own or buy from a quality, local butcher, who names the local farms where his meat has come from that week.

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  • 12 June 2008, 2:14PM

    stevecol

    Open QuoteAlthough I now support local butchers in my area, I can see how useful these sausages will be to people on a very tight budget. When I was a student, I used to buy 40 economy fishfingers for 20p, so I have no doubt that I would have bought these, too. If any students are reading this, chop up a pack of these sausages and caserole them with some value potatoes, value canned tomatoes and some paprika (to take away the taste of the sausages). That's four meals for around a pound.

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  • 13 June 2008, 11:45AM

    igglepiggle

    Open Quote We use to spend 30% of our income on food now its about 9% we have got so use to cheap food that we`ve spent out on all the gadgets and gizmo`s available. Now food prices are rising we feel the pinch...We need to go back to producing lots more of our food in this country and pay a reasonable price for it...If our demand for cheap food continues we will be wholly reliant on imports then we can all watch the prices rise as we will be unable to do anything about it. I for one have a tight budget but would rather cut down on other things and still buy good local produce.

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  • 13 June 2008, 5:36PM

    Holly

    Open QuotePeople on low budgets shouldn't have to suffer sub-standard products. Manufacturers should be looking to cut costs and produce quality basics at a reasonable price. With weight issues in this country as they are I think the government needs to step in and address the problem. Low budget shouldn't equal poor food, but farmers and meat suppliers shouldn't have to loose income either.

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  • 13 June 2008, 8:56PM

    Alison

    Open QuoteIn our day and age, you get what you pay for. If we don't support our British and local farmers now we won't get any produce in the future. Buy British and we can keep our Farmers and save our heritage. More pressure needs to be put on the Supermarket giants for better labelling on Country of origin, food miles and eco footprints.

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  • 14 June 2008, 10:11AM

    katyrouth

    Open QuoteWhy don't people just eat less meat if shopping is getting too expensive? These sausages only contain 34% meat - but instead of buying them and suffering all the side effects pointed out above, why not just eat 1/3 of the high quality meat you would normally buy?

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  • 14 June 2008, 7:11PM

    scrimshady

    Open Quotei agree with alison, keep our food british, i aways buy local food, i spend a bit more but you get what you pay for and you get a better cut of neat and its a lot tastier aswell

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  • 15 June 2008, 12:51PM

    Belit

    Open QuoteIt's hardly surprising the visitors to GoodFood's website has the opinions about this subjects which are voiced above. The problem is most people don't give priority to quality food, to animal welfare, living countryside communities, low food mileage, environmentally responsible farming and shopping etc etc. I recently read an interview with River Cottage Hugh (can't ever get his last name right), who said - very realistically I believe - he really fears he mostly preaches to the already converted crowd. I have no idea how these attitudes can spread, but I find hope in the fact that some of the environmental scares of the 1980s and 1990s - acid rain and KFK gases - have largely been solved after massive public awareness campaigns.

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  • 16 June 2008, 4:42PM

    chochotte

    Open QuoteBetter to not eat meat that evening than to eat poor quality food like this. Meat 3-4 times a week is quite enough nutrution-wise and vegetables are much cheaper!

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  • 17 June 2008, 8:11PM

    rozmorgan

    Open QuoteThere are so many problems here that it would take a long time to deal with them but really plunging the British Pig farming community deeper into difficulties is what prices like this mean, if the meat in these sausages is from British farmers. I'm a student and we buy cheep things and only small amounts of meat, but when we buy it we buy British and RSPCA approved. Getting rid of packaging would bring down the price of a lot of food as would reducing how far it's travelled. Also, it's worth going to the butchers counter in supermarkets, you get a better quality of sausage we've found or trying cheaper cuts of meat like pork belly which we have instead of roast beef or chicken.

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  • 19 June 2008, 9:55AM

    miniminx

    Open QuoteThe easiest way by far to afford good quality meat on a tight budget is to buy less of it. Who says that you have to eat meat every day to be healthy? Pulses can make a healthy, filling meal with for practically nothing. Any left-over shopping budget can go on good quality cheaper meat cuts. Or experiment with different types of meat: I bought two big joints of locally shot wild hare at the local farmer's market for about a pound each! Slow-cooked with tomatoes - delicious!

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  • 25 November 2011, 10:37PM

    shirley

    Open QuoteI agree - Asda smart price fresh sausages are disgusting. I use the frozen variety which taste much better - around £1 for a pack of 20. Not fantastic, but with gravy or baked beans + mashed potatoes, good enough if you have next to no money left in your budget at the end of the month after paying extortionate prices for petrol, home fuels and taxes

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